Beautifully designed and unlike any other magazines, Nova epitomised the sophistication of that London era. Inside Nova, you’d find innovative, stylised typography and monochrome pages that were revolutionary at the time. Work by heavyweight names – including photographers Terry Richardson and David Sims, and stylist Nancy Rohde – often appeared on the pages of Nova, along with early impressionistic work by Helmut Newton and fearless words penned by the likes of Jean-Paul Sartre, Susan Sontag and Graham Greene. IT EPITOMISED THE SOPHISTICATION OF LONDON It lost the magazine a string of influential advertisers. Meanwhile, an editorial called Every Tramp Should Have One saw a woman posing as a tramp on the streets of London wearing designer fur coats. In a particularly notable editorial titled Head for the Haberdashery: Re-Thinking Fashion, styled by Caroline Baker and shot by Hans Feurer, all looks were created from haberdashery supplies from a home furnishings store, including leg warmers fabricated from multi-coloured fringing that appeared on the cover. Instead, Nova’s notorious fashion editorials were heavily laden with menswear, utilitarian styles, sporting goods and military apparel, as luxury labels were reluctant to loan to the magazine. While it was arguably a feminist magazine, Nova’s team addressed the fact that not all intelligent, feminist women at the time wanted to dress like Jackie Kennedy, nor did they associate themselves with the cross-stitch-and-cook-to-please-your-husband crowd du jour. Said to be read mainly by the ‘AA Woman’ – translating in marketing terms to “above-average income and intelligence” – Fieldhouse and his editorial team set out to create a magazine for independent, savvy young women with a disposable income, women that would be treated as adults, not commodities, who wanted to fuel their minds and to challenge everything. Nova was a platform that aggressively pushed a new, often esoteric way of thinking that challenged the mainstream.
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